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Lure, Résumé, Detail: The 3-Tier Job Search Cake
Everyone is too busy to read all the details. In the context of a job search, I have quick lures to draw people into reading my résumé and other material. Here, there are links to all the details of my professional life should anyone want it. Presenting this in layers communicates my professional identity in appropriate, relevant doses. Similarly, employers should have their own three-tier information cakes to tell their company story.